Terms of Service

What AdDecide is (and is not)

AdDecide helps you track UTM units, bring in your own spend and event data, compare cost per primary result with your threshold, and record human decisions. We are not an advertising agency, a media buyer, or a custodian of your ad budget.

There is no ad-spend autopilot and no automatic stopping, archiving, or resuming of campaigns. Any hints shown on the board are recommendations only.

Account and eligibility

You must provide accurate registration details and keep your credentials secure. The workspace owner is responsible for members, API keys, and data-ingest configuration during the current product stages.

Customer content and ads liability

You are solely responsible for creatives, claims, targeting, and compliance with advertising and consumer law in jurisdictions where ads appear. Uploading or generating content through AdDecide does not transfer that responsibility to us.

AI features

Platform AI generation is not sold as an available Stage-1 feature. Paid plans may reserve capacity for when generation goes live; we do not sell monthly gens as available today. Manual creative paths stay open without an AI gate.

If AI features are later enabled, outputs may be inaccurate, biased, or unsuitable for publication — you must review before use. We do not warrant non-infringement or "winning" creatives.

Analytics and board decisions

Metrics, CPA vs threshold, caution badges, and soft hints are informational tools. Quality depends on your funnel mapping and ingest accuracy. Stop / Archive / Resume decisions and ad-account spend consequences are yours alone.

Sample / demo data is for onboarding only and is not campaign performance proof.

Plans, billing, and changes

Stage-1 list prices (Active limits match PLAN_LIMITS): Free €0 (3 Active, no production webhook), Basic €5/mo (5 Active, no production webhook), Standard €29/mo (30 Active, production webhook), Business €99/mo (100 Active, production webhook). Changing plan starts a new 30-day cycle; unused time on the previous cycle is not prorated or refunded except where mandatory law requires otherwise.

Business usage above the included 100 Active units is billed as peak concurrent Active above 100 × €1.50 (Stage 1), on the next invoice or when leaving Business. The soft cap is +50, up to 150 Active in total. Unused extra capacity does not roll forward.

If payment fails, activation, AI, and extra usage may be limited immediately. After a 3-day grace period, Active units may be paused until payment is restored. Data may still be accepted during a billing hold, but it may not appear in active board metrics.

Grandfathering: existing customers keep their plan price until they change plan or cancel and return. We do not offer a soft "12-month price lock". Public stage changes for new prices are announced by email and in-app at least 14 days ahead.

Acceptable use

Illegal or fraudulent advertising; hate, malware, or sanctions violations; scraping abuse; credential stuffing; spam; attempts to bypass entitlements or HMAC; and uploading others' personal data without a lawful basis are prohibited. We may suspend accounts that violate these rules.

Protect webhook HMAC secrets. Do not embed secrets in public clients. API keys (addec_sk_…) are not yet a live production ingest path.

Liability

Where permitted by law, our aggregate liability is capped at fees paid in the prior 12 months (or €100 for Free). We exclude consequential damages and lost ad spend / profits where allowed. You indemnify us for Customer Content, ads claims, PII in ingest, and misuse of credentials.

Changes

We may update these Terms with notice. Continued use after the effective date constitutes acceptance where permitted.